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eindians.com

Bosch and Samsung Joint Venture for Lithium-ion Batteries Starts Operations

Submitted by editor on Tue, 09/02/2008 - 01:47

D Y Vyas
The fifty-fifty joint venture "SB LiMotive Co. Ltd." of Bosch and Samsung SDI
has started its operations on September 1, 2008. The objective of the new
company is to develop, manufacture, and sell lithium-ion batteries for
automotive applications. It is planned to start series manufacturing of
highly efficient lithium-ion battery systems customized to automotive
requirements and to market them worldwide in 2011.

To achieve this, the joint venture partners will jointly invest between 300 and 400 million dollars in the next five years. The new company will be led by Youngwoo
Park (Samsung SDI), who will be in charge of finance, production, sales,
and purchasing, and Dr. Joachim Fetzer (Bosch), who will be responsible for
engineering and quality. A few days ago, Bosch and Samsung SDI received the
approval from all relevant authorities for the establishment of the joint
venture.

SB LiMotive is headquartered in Suwon, South Korea. This will also
apply initially to battery cell development. Further, initial production of
lithium-ion cells is also planned in Korea. Roughly 100 associates will be
located there. In Germany, a subsidiary based in Stuttgart will be
established. At first, 40 associates will work there in sales, marketing
and system engineering. The location of the manufacturing sites for battery
systems will be announced at a later date.

Lithium-ion batteries are the basis for forward-looking technologies in
the automobile, such as hybrid or electric drives. Bosch and Samsung expect
a market volume of some three million hybrid vehicles by 2015. The prime
objective of the joint venture is to optimize lithium-ion battery
technology to meet the exacting requirements associated with the automobile
-- with respect to power density and safety, for example -- and in this way
to allow purely electrically powered driving over longer distances.

The Bosch Group is a leading global supplier of technology and
services. In the areas of automotive and industrial technology, consumer
goods, and building technology, some 271,000 associates generated sales of
46.3 billion euros in fiscal 2007. The Bosch Group comprises Robert Bosch
GmbH and its more than 300 subsidiaries and regional companies in roughly
50 countries. This worldwide development, manufacturing, and sales network
is the foundation for further growth. Each year, Bosch spends more than 3
billion euros for research and development, and applies for over 3,000
patents worldwide. The company was set up in Stuttgart in 1886 by Robert
Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical
Engineering."

The special ownership structure of Robert Bosch GmbH guarantees the
entrepreneurial freedom of the Bosch Group, making it possible for the
company to plan over the long term and to undertake significant up-front
investments in the safeguarding of its future. Ninety-two percent of the
share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a
charitable foundation. The majority of voting rights are held by Robert
Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial
ownership functions are carried out by the trust. The remaining shares are
held by the Bosch family and by Robert Bosch GmbH.

Samsung SDI is the Worldwide Name of Digital Display & Energy business.
Over the past three decades, Samsung SDI has famed for display specific
company and now is reborn as a digital mobile company through successful
digital display and next generation energy business. Samsung SDI has been
developing digital products of frontier level in the basis of world top
display technology in the wide range from color Braun tube to leading flat
display, PDP so called innovation of display, LCD and OLED the center of
mobile display, and Lithium-ion Battery, the heart of information-technology devices.

Also Samsung SDI is striving with endless
efforts to build up the image of global company of trust and respect. It
has introduced 'Sustainability Management' for the fist time in Korea which
is being the topic in the 21st century management.

Samsung SDI promises you a company leading the industry with advanced
technology development and top quality products, expanding business of
transparency for customers and shareholders, and being with you at all time
as the true global leader in the digital world of the 21st century.

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